This winter, the income of ice and snow travel is expected to grow rapidly, because operators provide better services. Consumers say that their enthusiasm for skiing has increased after the country has taken optimized measures to deal with COVID-19.

Since the 2022 Beijing Winter Olympics, teenagers and young children have shown greater interest in skiing related activities.

Chinese people born in the 1990s and after 2000 are the main group of skiers.

The combined booking volume of skiing related services in these two age groups accounts for 60% of the total booking volume, and the number of children going skiing with their parents is increasing.

During the current skiing season, residents in Shanghai, Beijing, Nanjing, Guangzhou, and Shenzhen in Guangdong Province have a high demand for skiing related activities.

The widespread popularity of ice and snow sports, as well as the emergence of indoor ski resorts and snow parks, enable people in southern China to experience skiing related activities at any time of the year.

Popular destinations for domestic skiing enthusiasts include Northeast China, Yunnan Province, Guizhou Province, and Xinjiang Uygur Autonomous Region.

The accelerated recovery of the outbound tourism market and the increasing supply of high-quality products mean that the overseas hot spring tourism bookings of Chinese tourists are also increasing.

In November, the booking volume of outbound hot spring tours accounted for 15% of the total overseas travel orders.

Hot spring bookings in many Japanese cities, such as Nagoya and Hakone, were high, while bookings for some unique hot spring experiences in Iceland, Switzerland, Thailand and Türkiye also increased significantly.