Designed by Gu Yongjiang, who is the logo designer for China's lunar exploration program and planetary exploration project, the seal logo for the gala is also styled with a metallic, golden luster which looks like a chip – bridging the past and the present to the future from an ancient Chinese character to cutting-edge modern technology.
China Media Group (CMG) unveiled the official theme and logo for the 2024 Spring Festival Gala on Saturday ahead of the upcoming Year of the Dragon in February 2024.
The logo of the Spring Festival Gala uses the character "龘," meaning "the soaring of the dragons," as the main visual symbol. The chosen character is a metaphor to depict the thriving 1.4 billion Chinese people, as the dragon has evolved into a spiritual symbol and totem for the Chinese people over thousands of years.
Inspired by an ancient Chinese seal script style, the design is solemn, balanced, upright and symmetrical, highlighting a cultural atmosphere that is grand and vigorous.
As the New Year approaches, audiences from all over the country are eagerly anticipating the annual grand gala - the CCTV Spring Festival Gala. As a representative program of Chinese culture, the Spring Festival Gala brings countless surprises and emotions to the audience every year. And this year, the theme of the 2024 CCTV Spring Festival Gala, "Chinese Dragon Flying, National prosperity," has attracted widespread attention and discussion.
