In the sub zero temperature, tourists wearing traditional Chinese clothing and Hanfu stroll through the ancient buildings in a vibrant neighborhood, happily posing for photographers to take photos.

This block is located in Xi'an City, Shaanxi Province, northwest China, with elements of Chang'an. Chang'an was the old name of the capital during the Tang Dynasty (618-907) in China. This bustling area provides visitors with an immersive experience, reminiscent of a day of the dynasty.

There are various traditional Chinese buildings with Tang Dynasty style, carved beams and painted rafters. The region also hosts Tang Dynasty songs, dances, and interactive performances featuring celebrities from that era.

Xie Rong, a tourist from Sichuan Province in southwestern China, said that she spent 400 yuan (about 56.2 US dollars) to rent a Hanfu and makeup, and also spent 200 yuan hiring a photographer to take photos for her.

In the new year, China's cultural tourism industry is full of vitality, and tourist enthusiasm continues to rise.

In traditional demand factors such as food, accommodation, travel, shopping, and entertainment, entertainment consumption has significantly increased, accounting for around 20%, up from less than 15% in the past.

Consumers have higher requirements for personalized travel experiences, spiritual enjoyment, and service quality.